About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services:

Fractional CMO & CRO Services, Revenue Growth Consulting, Strategy & Ideation, Master Content Planning, Sponsorship & Partnership Representation, Shopper Marketing,  Data Growth, Joint Promotion, Geo-targeted Digital & Retail Activations

key Challenges

  • New Revenue Growth: New revenue growth, leveraging &  bundling holistic asset
  • Category Perception: Elevate the perception of beer, the beer category & the beer lifestyle
  • Shopping Experience: Improve the in-store shopping experience for TBS consumers 
  • Sales Velocity: Inspire usage occasions to impact conversion of beer sales at TBS
  • Value Proposition: Add value to complement the purchase price of a 24 case of beer
  • Brand Differentiation: The Beer Store is the exclusive retailer of the 24 pack size
  • Competitive Differentiation: LCBO is one of the largest alcohol retailers globally & competitive to The Beer Store – TBS has 375 flavors & varied pack sizes

Next Level Thinking

  • Create an immersive & proprietary in-store shopper marketing program & experience to enhance the TBS consumer journey
  • Deploy geo-targeted digital, traditional & social media campaigns to inspire usage occasions & ignite data capture
  • Leverage entertainment, sports & lifestyle partnerships i.e.; food & music pairings to elevate the perception of beer
  • Create, manage & distribute an immersive &  complementary lifestyle branded content platform – ‘CHILL’ – Celebrating Everything After 5 Weekends!
  • Ideate, represent & activate a 10 Year B2B Sponsor/Media Revenue Program  – “80 Million Men For Rent”
  • Develop an immersive 11 touch point program – activating multinational B2B blue-chip partners, serving millions of consumers monthly.

Results

  • Generated $24 million in incremental revenue for TBS [$2 million per annum]
  • Saved in excess of $16 Million ($1.4 Million per annum) in shopper marketing program
  • 85% 3rd party partner renewal rate i.e. Campbells, Visa, Rogers, P&G, Conagra
  • Acquired robust email consumer database for future marketing outreach
  • Exclusive Marketing A.O.R & Omnichannel Content Publisher for 12+ year term
  • CHILL considered #1 Men’s Magazine & Top 20 All magazines, nationally
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)