About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services:

Fractional CMO Services, Revenue Growth Consulting, Strategy & Ideation, Media Buying, Geo-targeted Digital Activation, Experiential, Promotion, Retail Activation

key Challenges

  • Geo Local-Awareness: Need to get consumer to the Mr. Lube In walmart first
  • Store In Store Awareness: Lack of shopper awareness of Mr Lube stores in Walmarts
  • Traffic: Underperforming – success required ‘7 Cars A Day’ at 150 Mr Lubes in Walmart 
  • Revenue: 1. Ignite car counts 2. Increase frequency 3. Increase transaction per visit
  • Date Capture: Require geo-targeted data capture per store, for future revgen initiatives

Next Level Thinking

  • Walmart enjoys 1+ Million consumers weekly – nationally
  • Mr Lube is one of Canada’s leading automotive service brands nationally
  • Average time spent shopping at Walmart – approximately 32.8 minutes
  • Average duration of a Mr Lube oil or tire change  – 25 minutes
  • Create hyper-local awareness & consideration for seasonal services 
  • Deploy a hyper-local omnichannel; digital, experiential, promotional, data capture & social campaign – Snow Today! Tires Tomorrow! 
  • Intercept, engage & influence Walmart consumers to create in-store awareness & drive trial  – From the Walmart parking lot to the Mr Lube  check in!
  •  Leverage Walmart assets: parking lots,  front of store/lobby events, direct sales, &  in-store advertising 
  • Promote convenience, saving time, speed & value!
  •  

Results

  • 38% Winter Tire Y.O.Y sales increase
  • Increased awareness & traffic to Mr. Lube stores in Walmart nationally deploying  integrated playbook
  • Mr. Lube extended original campaign to 3 year equity
  •  
Let's work together
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)