About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT SERVICES

Fractional CMO & CRO Services, Growth Planning, Strategy & Ideation,  B2B Channel Marketing, Key Account Promotions,  Digital, In Field & Retail Activations, Master Consumer Content Planning, Sponsorship & Partnership Marketing,  Joint Promotions, Consumer Database Growth

 

key Challenges

  • Create New Revenue Opportunities: Media, Partnership & Sponsorship Revenue
  • Lifestyle Positioning Opportunities: Create a lifestyle voice tone & brand to serve the alcoholic beverage/ beer category & the beverages role in sharing good times with good friends, kicking back, slowing life down & decompressing
  • Category Perception Issues: Elevate the perception of beer & the value the beverage plays in unifying people

Sales Growth Opportunities:

  • Usage Occasions: Ignite consideration for beer as a complement on more occasions
  • Purchase Frequency: Create ideas & suggestions for additional usage occasions

Next Level Thinking

  • Beer Store enjoyed ’80 Million’ male skewed transactions per annum
  • Create a holistic property that was developed by & for Canadians to help people enjoy life
  • Identify a relevant & strategic partner to develop the property & distribute the model
  • Co-promote the lifestyle of a beer with good friends & celebrating everything after 5 & weekends
  • Extend the original property – digitally, socially & experientially

Results

  • Elevated to #1 one print property to Men in Canada – top 20 all gender
  • Evolved from print to omnichannel media model including digital, social & experientially
  • Evolved to a multi-million dollar per annum business model 
  • 14 year shelf life (2002-2015) – consideration of relaunching a digital omnichannel model
Let's work together
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)