About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services:

 Fractional CMO Services, B2B Sell-In , Strategy & Ideation, Geo-targeted
Digital, Field & Retail Activations, Consumer Data Capture

key Challenges

  • Awareness: Launch a new product “Planters PB”  in a mature/dominated category
  • Retail Sell-in: Drive multi channel & key account sell-in & consumer sell-through
  • Consumer Engagement: Engage influencers, buyers & users of Peanut Butter
  • Competitive Differentiation: Create a unique point of difference for the new PB
  • Trial & Purchase: Drive consideration for & trial of  Planters Peanut Butter
  • Brand Extension: Product extension from snacking nuts to spread
  • Budget Constraints: Hyper- Limited budget national program

Next Level Thinking

  • Category dominated by a global leader – limited shelf space in grocery retail
  • “It Just Makes Sense” that a Peanut & not a Bear should carry the Peanut Butter torch!
  • Create & present a channel specific B2B Go To Market plan for Grocery/Mass Banners
  • Curate & create 12 distinct Planters archetype profiles
  • Develop, plan, buy & activate a Planters “It Just Makes Sense” omnichannel (video, digital, social, OOH, PR & experiential), media & content launch campaign
  • Intercept & engage influencers, users & buyers, activating in key markets with a  digitally/socially led geo-target campaign &‘try it to buy it’ ‘sampling program

Results

  • Mission accomplished – 100% sell-in of Planters Peanut Butter to targeted national accounts including; Loblaw’s, Metro, Sobeys, Wal-Mart & Costco!
  • Exceeded 1+ Million Youtube video views – outpacing all Planters videos to date!
  • Robust  audience growth: Social, SMS & email +  5-1 Media R.O.I!
  • Extended with 3 years of national B2B & B2C programs for Planters
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)