After 45 years spearheading sellin and sellthrough across the United States and Canada, we know the shortest path to the cart runs through the buyer’s trusted inner circle. Retail Partnerships at Next Level Collective secure, accelerate and nurture win win relationships with Mass, Big Box, Grocery, Convenience and Specialty banners—so your brand jumps the review queue, lands endcaps and turns first orders into evergreen velocity.
- Mass, Big Box & Grocery Placement – Datadriven line reviews and buyer advocacy that translate consumer demand into shelf space at Walmart, Target, Kroger, etc.
- Convenience & Specialty Activation – Tailored assortments, pack sizes and merchandising kits built for speed of purchase and premium brand experience.
- Joint Business Planning (JBP) & Promotions – Collaborative, outcomebased calendars that align trade spend with buyer KPIs and category growth goals.
- SellThrough Acceleration – Instore theatre, retail media and field outreach that transform listings into categoryleading velocity.
- Speedtoshelf vs. perpetual pending. Our buyersfirst approach—rooted in decadeslong rapport—secures linereview slots an average of 40 % faster than brandonly outreach. Without a champion inside the merchant team, your submission may never leave the shared inbox.
- Higher hit rates, higher margins. When merchandising, logistics and marketing considerations are ironed out before the pitch, buyers need fewer concessions. We routinely win listings with 3–5 % higher landed margin than selfrepresented brands.
- Category captaincy potential. Partnershipdriven joint business plans position you as a growth ally, not just a vendor, unlocking better endcap placement, coop funds and data packages that small suppliers rarely access.
- Sellthrough momentum. Because our engagement extends past the P.O., we align digital coupons, loyaltycard offers, retail media and field sampling to exceed weekfour velocity KPIs—preventing the dreaded ‘new item falloff’ that leads to delisting.
Retail Landscape Mapping & Opportunity Matrix
We segment banners by shopper profile, margin corridor, promotional cadence and category whitespace to prioritise your hit list within the first week.
Buyer Engagement & Relationship Building
Warm introductions, buyer roadshows and tradeshow meetups scheduled around category review windows. We circulate tailored sell sheets, margin models and shopper insights that speak the merchant’s language.
Joint Business Plan (JBP) Development
Joint Business Plan (JBP) Development – Collaborative goalsetting sessions produce a 12month roadmap aligning sales targets, merchandising tactics, marketing support and KPIs—signed off by both sides.
OnBoarding & Compliance Management
Item setup (EDI, GDSN, GS1), label compliance, routing guides and vendor scorecard optimisation handled endtoend to ensure a frictionless launch.
SellThrough Acceleration Toolkit
Integrated shoppermarketing plans spanning circulars, loyalty apps, instore sampling, retail media and influencer amplification—timed to hit velocity hurdles by week four.
Performance Review & Optimisation
Monthly POS dashboards blend storelevel velocity with digital shelf metrics; quarterly JBP reviews recalibrate assortment, promotions and inventory to maintain doubledigit growth.
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