About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services

Fractional CMO Services, Growth Planning, Strategy & Ideation,  B2B Channel Marketing, Key Account Promotions,  Digital, In Field & Retail Activations, Master Consumer Content Planning, Sponsorship & Partnership Marketing,  Joint Promotions, Consumer Database Growth

key Challenges

  • Channel Segmentation/Growth: Tailoring channel specific models/programming
  • Category Perception: Alter the consumer perception of getting an oil change (DIY or DIFM) from a ‘grudge purchase’ to a ‘better experience’
  • B2B Brand Preference: Establish Castrol as the preferred oil brand for independents, automotive dealers, chains & mass/big box channels
  • Consumer Database Digital Branding: Create, build & grow the Castrol national consumer database for future outreach initiatives
  • Digital Transformation: Building a new multi-channel social platform to serve B2C & B2B Canadian drivers

Next Level Thinking

  • Refresh, reposition & relaunch the Castrol B2B trade marketing model
  • Co-create channel specific marketing programs – independents, automotive dealerships, chains & mass/big box
  • Create omnichannel marketing calendar to various DIFM & DIY consumers nationally to ignite consideration for Castrol Oil at retail  
  • Develop proprietary annual events for retailers & consumers to rally around
  • Sponsor & partner with premium brands & properties to differentiate & accelerate awareness & revenue growth
  •  

Results

  • Successful recurring sell-in & revenue growth of Castrol’s seasonal product portfolio to leading independents, chains, big/box & mass retailers nationally
  • Y.O.Y growth of consumer database including email, social & SMS
  • Transformed brand image, go to market model & B2B perception of Castrol
  • Exceptional B2B trade event/engagement programming
  • Created 6 unique & memorable proprietary equities for Castrol Canada: Go FIFA World Cup Crazy,Freefall & Win, Castrol Casting Call,  iPad a Day Giveaway,  Castrol’s Best Experience Ever
  • Awarded an extended 5 Year Agency of Record (AOR) for Wakefield (Castrol Canada)
  •  
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)