About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services:

Fractional CMO & CRO Services, Strategic Growth Planning, Revenue Development, Brand Refresh & Differentiation, Digital Ecosystem Development, Automated Lead Nurturing, Omnichannel Marketing & PR

key Challenges

  1. Revenue Planning: Complex sales process & communication – long sales cycle
  2. Revenue Growth: Drive Market Qualified Leads (MQL) – provincially & nationally
  3. Digital Sales Process: Limited sales & marketing  budget – lacking digital ecosystem
    4. Avg. Transaction: Increase Avg.transaction value via product/service bundling
    5. Brand Differentiation: Differentiate Enersavings in the hyper-competitive industry
  4. Brand Awareness: Strong brand & value proposition – yet minimal brand awareness
  5. Value Proposition: Aligning sustainability with affordability for both B2B & B2C

8. RFP Consideration & Channel Planning: Transforming industry mandates intense education to key influencers & buyers – B2B Building Asset Owners & Managers (Procurement, Facility & Project Mgrs.)

Next Level Thinking

  • Develop a multi year revenue growth plan & blue print – by channel & product
  • Research, create & deploy an Enersavings proprietary, integrated, efficient and ‘Digitally Led’ ecosystem (retool & launch: web, email, text, content, SEO, social, trade shows, PR ) to ignite Enersavings consideration & participate in RFP’s from qualified, segmented B2B buyers
  • Design &  incorporate an ‘Automated Lead Nurturing’ process to simplify & guide prospects through the complex sales funnel.
  •  

Results

  • Market Qualified Leads: generated highest & consistent MQL (6 Quarters) 
  • Generated $84 million in ‘New MQL-Revenue Pipeline’ over 2 year contract

Brand: 

  • Refreshed, repositioned, differentiated & relaunched B2B/B2C brand, elevating Enersavings brand awareness & profile to industry nationally
  • Garnered 2.5 billion targeted impressions & $2.1 million in earned media nationally on a micro-budget (Broadcast, Digital, Print)

Communication: 

  • Simplified & relaunched the ‘Enersavings’ B2B brand & value proposition, disseminating the ‘Enersavings 6-5-4-1’ (6 products, 5 services, 4 channels, 1 point of contact)
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Ready to speak with a marketing expert? Let’s chat!

Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)