About the project
DASHBOARD HTML TEMPLATE

Protend is a modern & clean project management admin. The template is the perfect choice for company admin, project manager, email dashboard, project analyst, calendar dashboard

  • Client: TechnoLinx Paul Rand
  • Category:: Admin Templates
  • Tool Used: PHP Files, HTML, CSS, Js
  • Date: 8 November 21
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NLT Services:

Fractional CMO Services, Revenue Growth Consulting, Strategy & Ideation, Partnership Marketing, Database Growth, Joint Promotion, Geo-targeted Digital & Retail Activation

key Challenges

  • Seasonal Revenue: Activate seasonal in/out equity to capitalize on Q’2 Family Day & March Break sales window (typically low snack selling season)
  • Grocery Channel Sell-In: Generate key channel awareness with out of category, off-shelf display activations
  • Data Growth: Seeking to build national online, social &  email audience database for future marcom and revgen initiatives

Next Level Thinking

  • Planters is one of the most iconic brands globally
  • Disney and DUMBO are evergreen brands globally
  • Planters & Disney were both striving for timely – seasonal awareness
  • Planters & Disney are both family classics
  • Elephants love peanuts! Mr. Peanut – like all of us – loves Dumbo!
  • Both parties retained complementary assets to share to drive awareness/trial: 1+ 1 =11
  • Cross-promote two iconic brands to drive grocery sell-in & consumer sell-through for Planters +  drive awareness of the new theatrical release of Disney’s Dumbo!
  • Ignite, influence, inspire &  convert consumers at the P.O.S, deploying an integrated campaign; digitally, promotionally, socially &  experientially
  • Joint data capture promotion to drive consumption & viewership – March Break
  •  

Results

  • 100% sell-in to key channels & retail banners; grocery, mass & club
  • Dumbo Canada outperformed Dumbo US, Planters identified as key driver
  • Peanuts helped Dumbo fly, Dumbo helped Planters fly – 100% off-shelf
Let's work together
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Address

121 King Street, Melbourne Victoria 3000, Australia.

Telephone

(+99 000 111 222 55 00)